Cookie policy
Last updated October 28, 2026
Cookies are small files a website keeps in your browser. LoveCue uses a few to work, and, only if you allow them, a few that tell us which ads bring people here. More on what happens with the data in our privacy policy.
Your choice
In the EEA and UK, ad cookies stay off until you allow them. Elsewhere they're on unless you turn them off here. If your browser sends a Global Privacy Control signal, we treat it as “off”. Your choice is kept for a year, in this browser only.
Cookies we need
These make the site work, so they don't need your consent.
| Name | What it does | How long |
|---|---|---|
| quiz_attempt | Ties this browser to your finished quiz, so it can show your result and unlock what you bought | 400 days |
| couple_invite, couple_partner | Lets you and your partner open your couple comparison | 30 days |
| sb-…-auth-token | Keeps you signed in to My reports | Until you sign out |
| ad_consent | Remembers your choice about ad cookies | 1 year |
| __stripe_mid, __stripe_sid | Set by Stripe on the checkout page, to prevent fraud | 1 year, 30 minutes |
Ad cookies
These let TikTok tell us when someone who saw our ad takes the quiz or buys, so we can stop paying for ads that don't work. Your answers and results are never part of this.
| Name | What it does | How long |
|---|---|---|
| external_id | A random id for this browser, sent to TikTok in scrambled (hashed) form | Up to 400 days |
| ttclid | The id of the TikTok ad you clicked, if you came from one | 30 days |
| _ttp | TikTok's own id for this browser, set by its pixel | 13 months |
Storage in your browser
LoveCue also keeps some things in your browser's own storage. They stay on your device and are cleared when you delete your data.
| Name | What it does | How long |
|---|---|---|
| progress:quiz, progress:deeper, progress:partner | Lets you pick up a quiz where you left off | Until you finish |
| quiz-result | A copy of your result, to show it again quickly | Until you delete it |
| report-plan-done | Which steps of your 14-day plan you've ticked | Until you delete it |
| first-touch | Where this visit came from (campaign tags, ad click id, referring site), saved with your quiz | Until you close the tab |
Turning cookies off in your browser
You can also block or delete cookies in your browser's settings. If you block the ones we need, the quiz can't remember your result and paid reports won't open.